Choosing scholarly journals: reaching the (right) audience

Reaching the right audience is important to authors, and when you check out a journal’s ability to do this, you may come across other clues as to quality along the way.

cardboard silhouettes of people in black, and shades of grey

This blogpost is part of a mini-series I’ve been writing about choosing academic journals to publish in – or at least to send your manuscripts to because of course it’s not only author choice. As a librarian, I know about assessing journals for quality, and also about sources of information about journals, and working with both authors and publishers has also informed me. This post is not about defining the right audience (perhaps my piece about alternatives to scholarly journals might help in that arena), but this post focuses more on the question: How do you know what audience a journal has?

Below you will find out about some of the promotional activities that journals and journal publishers may do, but also things you can do yourself, whichever journal publishes your work.

Draft your article – with title & abstract

This is something of a chicken-and-egg thing, because of course you will want to write specifically for your journal of choice. However, your first draft could be revealing, about what sort of audience may be interested in your article. Have you written for an audience from within your own field, or do you think that it has an appeal beyond your own discipline?

Having a title and abstract (see below my tip about fitting keywords into these) may also help as you can use them in publisher tools that suggest journals to you, like these two:

I’ve not personally used either of these, so I don’t know how helpful they are: what do you think?

Read the journal: does it speak to you?

I am repeating one of my earliest tips here, and it is pretty obvious, but reading the journal is possibly the most important thing you could do, before submitting your manuscript (along with reading the instructions for authors). You will find out whether the journal speaks to scholars like you (or the audience you wish to reach), in a language that you understand and find helpful – or not.

I recently came across a great listing of “The shortest papers ever published“. I love the example of the co-authors who apparently deliberately set out to write the shortest maths paper ever, with two words and two figures. It makes little sense to me, but I wonder if it could also be of interest to fans of patchwork and other crafts. Perhaps this paper has some more accessible material written about it as well, but the presentation of this article makes me think that the journal is intended for scholars rather than crafters.

Don’t just read, however: dig around on the journal website. Familiarise yourself with the journal(s) on your shortlist and how they present and promote their articles. This will give you a good idea of how your own paper could be presented or promoted to others. If there is an “editors highlights” section then your article could be promoted in this sort of way.

Also, if you want to know the “market share” or readership of a journal that includes advertisements: you can sometimes find this out by looking at their information for advertisers.

Standards used

This will vary across the disciplines, but does the journal use standards which are common for your discipline, in the way that it presents article content? This might be about particular scripts, language or terms, display of formulae, diagrams or even referencing formats. These are all things which will speak to the expected audience of the journal.

Instructions or information for authors will also help you to see how rigorous a journal is in applying standards.

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Who subscribes?

Journal home pages may boast of how many subscribers they have, and whether these are individual members or institutions. If this information isn’t on the home page, look out for annual reports. Such data might help you to compare two or more journals, in terms of the width of audience they can reach. Maybe you might want to be a bit more narrow and strategic, however. If there are certain researchers or research groups in your field, who you know you definitely would like to have read your article:

  • Search their library’s catalogue or journal listing: Will your target scholars have access?

You can also search union catalogues like WorldCat for your journal title, to see for yourself how many academic libraries provide access to the journal.

Open Access

If a journal is Open Access (OA), it won’t have any subscribers: instead, it may boast of website visits and download or citation metrics. Theoretically, the OA journal can reach a bigger, unlimited audience, but in practice you may want to dig around a bit more. (Open Access has its own entry in my mini-series, because it might be more important to you than other criteria.)

If the journal is not OA, you can also check out its policy about green OA deposit, on the SherpaRomeo site, so that you can see whether there is anything that you as the author can do, to broaden readership and promote your article through repositories and their communities.

Journal’s promotion to readers / discoverability

Whether the journal is a subscription or OA one, it’s worth digging a little deeper to find out more than just such numbers. In a way, this is about asking, what is the journal publisher doing with your content: are they offering a real service to their authors, making it discoverable? My bullet points below talk through some clues you could look for, but in order to know what is particularly important to your target audience, I recommend reading “How readers discover content in scholarly publications” – or at least look at the figures which are very revealing, by discipline and by high/low income countries. Figure 28, about how researchers discovered the last article they read is particularly interesting!

    • Where is the journal indexed? By this, I mean can you find it on abstracting and indexing or citation databases where scholars in your field search for literature? Is the journal “search engine optimised” for academic search engines? Check this out by visiting the databases and places where you search for information, and either:
        1. look at their list of journal titles/search for your journal by title
        2. or try to find one or two of the articles that you’ve read, from your journal of choice (try this on Google Scholar, for instance)
    • Promotional campaigns. You might not know if a journal does this sort of promotion, but if they don’t tell you on their website, or you didn’t find out about them through promotional activity then some clues include:
        1. Publisher website: what are they promising to new journals that want to join their publishing house, in terms of marketing for journals?
        2. Conferences: do they sponsor or are they present at/associated with any particularly important meetings for your field?
        3. Social media channels: if the journal uses Twitter, Instagram or Facebook, take a look at how they are using it. Do they tweet about topical world events and use this to promote articles to wider audiences, for instance? Do they use well-known hashtags for your discipline or field and appeal to academic audiences?
        4. Google searching: if you do a search for content in a journal, do you get a sponsored result? Keep an eye out for this!
        5. Call for papers / journal news /press releases : these things aren’t all going to promote your article exactly, but if they are handled well then they will raise the profile of the journal. The journal may also boast of press or media interest in their articles, which might broaden the audience of your article – if your article attracts media attention.
        6. Perhaps the journal has a way of making articles free to read once they have surpassed a certain number of downloads, as a promotional tool.

      stretched out globe with contintents in dark blue and the oceans full of radiating white arrows to indicate a network

  • Table of Content notifications /RSS feeds/ Search alerts are supported. If your journal offers a range of options for people to be told about their latest articles, then this will help to boost the number of visitors to their site – and therefore possible readership for your article when it appears in their notification.
    1. A Table of Contents (ToC) might be offered to visitors to a journal site, as an email update. Also, if your journal is listed on the JournalTocs site then this is a good sign in my view: it means that their ToC is accessible to discovery tools.
    2. I’m a bit old-fashioned in my use of the web, apparently: my RSS feed reader is now called “The Old Reader“!
    3. Search alerts are most likely supported on the indexing databases and academic search engines anyway, but some publisher platforms also offer search alerts.
  • Are Digital Object Identifiers (DOIs) issued for articles? These help by:
    1. providing a permanent link to your article so that readers can share it with others
    2. making it easier for others to cite your work: they enable data importing into reference management tools & DOIs are even required in some citation styles (eg APA).
    3. enabling tracking of links to your article, so that readership & altmetrics for your own article can be calculated… among other benefits.

Which reminds me: does the journal make it easy for others to cite your work, for example by including a “how to cite this article” link or formatted reference?

Society members

Like the math journal I mentioned earlier which featured one of the shortest ever papers, journals which are published by membership organisations and societies will presumably bring a readership to your paper from among their members. If so, you might want to consider:

  • How many members do they have, and do all members get copies of or notifications with ToCs from the journal?
  • Are you yourself a subscriber/recipient of the journal – and are your peers? (Do YOU read it?!)
  • Does the journal come in print as well as electronic format? (See below for why I think this matters)

Print runs or e-only?

Most journals are available online, as e-Journals. Fewer are available in print as well, but journals which do have print runs will probably have been around for longer, so they have had time to establish good reputations. Journals with print runs may be more strict than other journals in their instructions to authors, due to page space and the cost of colour printing, etc. However, the print version is an opportunity for your article to reach audiences that the e-version is less likely to reach.

Advantages of print include:

  • Some readers prefer paper
  • Print journals can be very attractive items
  • They may reach general readers at the newsagents on the high street/at the airport, etc
  • Paper can be taken anywhere (OK, so can a tablet, but paper needs no battery and it’s less costly if your paper item gets wet!)
  • Those without reliable and fast Internet access, such as in third world countries (and remote areas of first world countries: but does the print copy reach them?)

For many researchers the ideal would be a journal with both print and electronic versions. But others find print too restrictive and the electronic journals do support new functions, so this is something for you to consider: what suits your research best?

Promote your article yourself

I usually finish my training sessions with this thought, but I’m going to mention it here instead this time. I know that publishers should be doing this for you, but even best selling authors do promotion of their work: so think about what you might be prepared to do yourself. Perhaps choose something from my list below – or read what advice your journal gives to authors, for promoting their articles. I like the advice on Nature’s website for authors.

  1. When you write the article, in the title & abstract, try to use all keywords which researchers with an interest in this topic might type in a search engine.
  2. Deposit your article into a Green OA repository: they will probably promote your article as well, such as on social media or their “latest additions” page.
  3. Put a citation for your latest journal article (or output) into your email signature
  4. Update academic profile sites: doing this through ORCID will make it easier, with one site to update & other profile sites can draw on that.
  5. Promote your article through social media: maybe you don’t have your own Twitter account or blog, but does someone in your department or institution have one? They will probably be glad to have content to send out! If you do use academic profile sites and social media channels yourself, then I recommend IFTTT as a place to tie them all together and optimise your posting to one channel so that it gets spread into other channels too.
  6. Create slides explaining/summarising your paper: these can be uploaded to slide sharing sites, also promoted through social media channels and perhaps also used in teaching or speaking opportunities. You don’t have to stop at slides: you could do a video clip or a podcast, or whatever suits your skills.
  7. Send links or actual print copies to colleagues who are working in similar areas. I personally find it harder to ignore paper on my desk, so for a really key contact, I might use the old-fashioned print option!

Finally, one of the ways you can ensure discovery of your article, is to do everything possible to make sure that it is cited. This is not so easy, it is slightly frowned upon as “gaming” the system, and my blogpost here is not about how to get cited. However, if you come across advice that might tip the odds (such as clearly stating “how to cite this article”, or choosing OA publishing), or if you are not sure about whether or not to self-cite, do bear in mind Figure 28 from that report I mentioned earlier! In the Humanities at least, following a citation is the second highest discovery route, after searching for articles.

A final thought

cardboard cutout silhouettes of people in grey and black, but one figure is bright green, standing out

I’m going to play devil’s advocate: perhaps it’s enough if your article is read by your co-authors, proof-readers you call on, the journal editor and their peer reviewers. It might depend on how specialist your research is, and how important to your field (and influential to your career) those co-authors and peer reviewers are! Perhaps you have bigger plans for your next article anyway: a good strategy is probably to publish in different types of journals. An article from earlier this year on InsideHigherEd urges scholars to broaden their focus, in terms of target audiences.  Just another reason why I’ve left impact factors and bibliometrics for last, in my mini-series. Watch this blog in the New Year for the next installment!

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Choosing where to publish: not only journals

a wrench applied to a nail, and a hammer applied to a screw
Find the right tool for the job!

There are many factors that scholars will want to take into account, when choosing where they’d like to be published. I’ve blogged a simple list in the past, of 12 questions to ask when assessing the quality of a journal, but I want to provide a lot more detail (including a look at the impact factor which I deliberately left out in my questions – coming soon!). So I’m building a little series here, starting with a look at some alternatives to the journal article. Just because you have something to say or share with the scholarly community, doesn’t always mean that you have a journal article.

Co-authors: who chooses?

I have seen a tweet from an established academic who said that since he’d got tenure, the un-tenured co-authors on his papers got final say in where their articles were published. (Sorry, I didn’t record the tweet – bad librarian!) That sounds rather chivalrous: early career researchers have a very urgent need to build up their publication lists in a strategic way, while the senior academics might have different agendas.

I also know anecdotally that for many researchers, the opposite is true, and the senior authors choose. If there is even a little bit of influence that an early career researcher (ECR) can exert, then no doubt that ECR will want to make such influence count. So let’s start looking at the factors that could be of interest.

Is a journal article even the right output?

Maybe you’re not sure if you’ve got a scholarly journal article in the pipeline. Or maybe you’ve already got a journal article out and just have a little bit more to add to what you said back then: these channels are not always mutually exclusive, so it’s not always a case of “either/or”, but you may need to be careful of copyright.  With the right author agreements between you and your publisher, you could use many channels for the same piece of research, depending on which audiences you want to reach. My list is not comprehensive but it’s designed to give you ideas for other valuable communication channels.

Ten other places to consider

  1. Conference papers – this is a fairly traditional route to sharing research with other scholars, and some conference proceedings are just like journals. There are disciplinary differences: some disciplines take already published research to conferences, while others take unpublished ideas to conferences and use the conference rather like a first round of peer review, polishing the work afterwards for journal publication. There are many types of conference and they need evaluating. I’ve blogged about choosing conferences before.
  2. Poster /Infographic – posters might be presented at a conference, and could perhaps incorporate or indeed be an infographic, could be more widely shared online, for example embedded into a blogpost or on Instagram.
  3. Books – there are many options here, from the academic monograph to popular non-fiction and indeed fiction itself, which could be based on real science. Not forgetting the vital textbook for your field, but the key here is to think of who your audience is, and the appropriate type of book will become apparent. There are many pitfalls on the monograph route, but you can read of 7 mistakes from Laura Portwood-Stacer, who has been there & done it. And I found a very comprehensive look at self publishing for academics.
  4. Book chapters – maybe you’ve only got one chapter but you could draw on contributions from others, and so could pull together an edited book. This isn’t easy but I found some sensible advice on managing authors. Or perhaps you could keep your eye out for a “call for contributions” from other editors. Pat Thomson outlined the different work that a book chapter does, compared to a journal article.
  5. Guest blogposts – as a guest on someone else’s blog, your content might get a polishing by them, and you benefit from all the work they do to bring audience to your work. You might need to convince successful blogs as to why they should use your post though so I found a great blogpost on what makes a good guest blogger.
  6. Your own blog – this could be all your own work, or a group blog if you have a natural team to contribute to it. Emma Cragg has good advice on starting a blog. And I’ve also written about closing a blog, in case it’s a short-term undertaking for you!
  7. Data deposit – sometimes you have to do this anyway, alongside your journal article but it could be that your data can be deposited without the article. Here there are enormous disciplinary differences, but it’s worth noting that data can be cited.
  8. Practitioner journals – this is a great way to share your research findings among a community where it can have real world impact. Look out for professional associations linked to your field: they may have suitable publications.
  9. Slidedeck / teaching materials – if you’re at an institution where research-led teaching is expected, then maybe research findings can be incorporated into teaching materials – and perhaps shared in a learning objects repository or slidedeck sharing site.
  10. Wikipedia entry – you could become one of the many participants of the digital commons, and share your expertise through Wikipedia.

Having explored these alternatives, maybe you’re sure that you really do have a journal article. Or maybe you would prefer to use one of these channels, but your research funder or institute is only interested in journal articles. So my next post will start to look at aspects of journals that you can evaluate.

Image credit: CC0, via Pixabay

How to close your blog gracefully.

I wrote this a while ago but it went live at a very busy time so only now am I really getting around to promoting and sharing it. I am very privileged to have featured as a guest blogger on the Thesis Whisperer blog: it’s a blog that I often like to read! Anyway, read on for my collated experience and observations about closing blogs…

The Thesis Whisperer

This post is by Jenny Delasalle, a blogger and freelance blog manager for the Piirus blog, amongst many roles, past and present. Piirus is an online, research collaboration matching service that is provided to the international research community by the University of Warwick, UK, and it aims to support researchers through its blog as well as introducing you to each other. Here, Jenny looks into a theme which she confesses she’s got wrong herself sometimes: some ways to quit blogging!

Screen Shot 2016-02-21 at 11.18.29 amThere are lots of great reasons to blog, but are also sometimes reasons to stop. You might not be getting benefits from your blog any more, or your interests might change. Maybe you’ve ‘inherited’ a blog along with a new job, but blogging isn’t your style. Blogging is potentially an endless commitment, so choosing how and when to stop is difficult and there’s not much advice out…

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Event reporting: An Open Science meet-up in Berlin

Last week I went along to an Open Science meet-up here in Berlin. It was hosted at the Centre for Entrepreneurship at the Technische Universitaet and the theme of the evening was

Academic Papers: collaboration, writing & discovery

There were presentations from two interesting, freshly developed collaboration tools for researchers:
  1. Paperhive –  About having conversations about a paper, such that if you don’t understand something you can ask a question and someone else will answer it.  It doesn’t create copies of papers but allows you to search for them and when you view the paper through their interface, you see the comments. Collaborative reading!
  2. Authorea –  Tool for co-authoring a paper, which apparently works with LATEX and Google docs and other formats besides. “puts emphasis on collaboration and structured, visual editing.” Collaborative writing!
Discussion at the meeting was interesting: it was led by Alex from Paperhive, who evoked the “spirit of open science”, i.e. collaboration and sharing. And we all did share: if you’re interested in such themes then take a look at Twitter conversations with the #openscience hashtag, as of course some folks tweeted at the event!
I chatted to fellow freelancers and to researchers including Franzi, who is involved in a citizen science project at Berlin’s Natural History Museum, and also Sebastian who works for an open access publisher – of great sounding digital books – Language Science Press.
I was left reflecting on how data sharing can be achieved, as opening access to papers is one thing, but opening your data and your whole science is another… being open at the beginning about methodologies can help people to join disparate studies together and share the same methodology to make the results of their research more powerful. But as ever, being open is just the start of the process because you also have to make yourself heard! What channels are there for doing this? And of course, we all of researchers who won’t release data because they want to get another 5 papers out of it themselves. Yet who can blame them in the publish or perish climate? What we measure and incentivise researchers for can have damaging effects, not least the salami slicing of research that would be far more meaningfully written up in a single paper, instead of across 6! How can we make open data itself the output? Well, such themes are big and not for me to worry about, thank goodness. Last week was also the LIBER conference in Helsinki and there the library mangers and repository and publishing folks were very busy discussing data related themes. Once again, Twitter gives a flavour of the kind of things discussed there.

How do researchers share articles? Some useful links

This is a topic that interests me: how do researchers choose what to read? Where are the readers on our platforms coming from, when we can’t track a source URL? What are researchers doing in collaboration spaces? (Research processes are changing fast in the Internet era.) Is journal article sharing that is taking place legal and/or ethical? I’m a big fan of Carol Tenopir‘s work investigating readers’ behaviours and I think there’s much to learn in this area. Sharing an article does not equate to it having been read, but it is a very interesting part of the puzzle of understanding scholarly communication.

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Usage is something that altmetrics are displaying (the altmetric.com donut has a section for “Readers” which incorporates information from Mendeley), and it’s just possible that usage would become a score to rival the impact factor, when evaluating journals. It does often seem to me like we’re on a quest for a mythical holy grail, when evaluating journals and criticising the impact factor!

Anyway, what can we know about article sharing? In my last blogpost I highlighted BrightTALK as a way to keep up to date with library themes. The LibraryConnect channel features many useful webinars & presentations (yes, I spoke at one of them), and I recently listened to a webinar on the theme of this blogpost’s title, which went live in December 2015. My notes & related links:

Suzie Allard of the University of Tennessee (colleague of Carol Tenopir) spoke about the “Beyond Downloads” project and their survey’s main takeaways. These include that nearly 74% of authors preferred email as a method of sharing articles. Authors may share articles to aid scientific discovery in general, to promote their own work, or indeed for other reasons, nicely illustrated in an infographic on this theme!

Lorraine Estelle of Project COUNTER spoke about the need for comprehensive and reliable data, and to describe just how difficult it is to gather such data. (I can see that tracking everyone’s emails won’t go down well!) There are obviously disciplinary and demographic differences in the way that articles are shared, and therefore read, and she listed nine ways of sharing articles:

  1. email
  2. internal networks
  3. the cloud
  4. reference managers
  5. learning manager
  6. research social networks
  7. general social networks
  8. blogs
  9. other

Lorraine also introduced some work that COUNTER are doing jointly with CrossREF: DOI tracking and Distributed Usage Logging that are definitely worth further reading and investigation!

Wouter Haak from Elsevier spoke about what you can see about readers of your articles on Mendeley’s dashboard, as an author. He also spoke about a prototype they are developing for libraries, on which institutions could see the countries where collaborations are taking place from within their own institution. More intriguingly (to me), he talked about a working group that he was part of, whereby major scientific publishers are apparently agreeing to support sharing of articles amongst researchers within collaboration groups, on platforms like Mendeley, Academia.edu and ResearchGate, which he describes as “Scholarly Collaboration Networks”. Through such a collaboration, the sharing activity across these platforms could all be tracked and reported on. Perhaps it is easier to lure researchers away from email than to track emails!

 

[Photo credit: Got Credit]

Publish then publicise & monitor. Publication is not the end of the process!

Once your journal article or research output has been accepted and published, there are lots of things that you can do to spread the word about it. This blogpost has my own list of the top four ways you could do this (other than putting it on your CV, of course). I also recommend any biologists or visual thinkers to look at:
Lobet, Guillaume (2014): Science Valorisation. figsharehttp://dx.doi.org/10.6084/m9.figshare.1057995
Lobet describes the process as “publish: identify yourself: communicate”, and points out useful tools along the way, including recommending that authors identify themselves in ORCID, ResearchGate, Academia.edu, ImpactStory and LinkedIn. (Such services can create a kind of online, public CV and my favourite for researchers is ORCID.) You may also find that your publisher offers advice on ways to publicise your paper further.

PUBLICISE

1) Talk about it! Share your findings formally at a conference. Mention it in conversations with your peers. Include it in your teaching.

2) Tweet about it! If you’re not on Twitter yourself (or even if you are!) then you could ask a colleague to tweet about it for you. A co-author or the journal editor or publisher might tweet about it, or you could approach a University press officer. If you tweet yourself then you could pin the tweet about your latest paper to your profile on Twitter.

3) Open it up! Add your paper to at least one Open Access repository, such as your institutional repository (they might also tweet about it). This way your paper will be available even to those who don’t subsribe to the journal. You can find an OA repository on ROAR or OpenDOAR. Each repository will have its own community of visitors and ways in which to help people discover your content, so you might choose more than one repository: perhaps one for your paper and one for data or other material associated with it. If you put an object into Figshare, for example, it will be assigned a DOI and that will be really handy for getting Altmetrics measures.

4)Be social! Twitter is one way to do this already, of course. but you could also blog about it, on your own blog or perhaps as a guest post for an existing blog with a large audience already. You could put visual content like slides and infographics into Slideshare, and send out an update via LinkedIn. Choose at least one more social media channel of your choice, for each paper.

MONITOR

  1. Watch download stats for your paper, on your publisher’s website. Measuring the success of casual mentions is difficult, but you can often see a spike in download statistics for a paper, after it has been mentioned at a conference.
  2. Watch Twitter analytics: is your tweet about your paper one of your Top Tweets? You can see how many “engagements” a tweet has, i.e., how many clicks, favourites, re-tweets and replies, etc it accrued. If you use a link shortening service, you should also be able to see how many clicks there have been on your link, and where from. (bit.ly is one of many such shortening services.) This is the measure that I value most. If no-one is clicking to look at your content, then perhaps Twitter is not working for you and you could investigate why not or focus on more efficient channels.
  3. Repositories will often offer you stats about downloads, just like your publisher, and either or both may offer you access to an altmetrics tool. Take a look at these to see more information behind the numbers: who is interested and engaged with your work and how can you use this knowledge? Perhaps it will help you to choose which of the other possible social media channels you might use, as this is where there are others in your discipline who are already engaged with your work.

 

Ultimately, you might be interested in citations rather than engagements on Twitter or even webpage visits or downloads for your paper. It’s hard to draw a definite connection between such online activity and citations for journal papers, but I’m pretty sure that no-one is going to cite your paper if they don’t even know it exists, so if this is important to you, then I would say, shout loud!

Two events this week: one in Berlin, one on Twitter for #ECRchat

Busy times here as term is underway at Humboldt University and as well as teaching on Wednesdays, today is the day that I present with my co-tutor at Humboldt’s School of Library & Information science, as part of the BBK series about how we teach our Information Ethics module, and why Berlin is a suitable place for our topic.

And Thursday is the day of a long-awaited #ECRchat on Networking and opportunities in the third and public sector at 11am UK time. ECRchat is an event/chat in Twitter itself, using the hashtag #ECRchat. If you’re not already used to hashtag events Twitter, then the easiest way to follow the event would be to look on the Piirus blogpost that I linked to above, at the time of the chat. Or to wait until a Storify summary is announced on the #ECRchat channel.

I am also full of inspiration from last week’s Frankfurt book fair, but you’ll have to wait for me blog about it because I obviously have a lot of things on at the moment!

Ramping up to the Autumn term… use these guides for researchers

Autumn term is looming and we’re all busy preparing: I’m working on an Information Ethics course for Humboldt Uni: more on that in another post! This post is for practising Research Support Librarians, researchers themselves and other kinds of research support professionals. I want to recommend Piirus’ “Digital Identity Health Check” to you! It is free and you can use it in your courses and support materials, or of course to check the health of your own digital presence!

It’s a really well thought-out, accessible walk-through of the ways that academics can make the most of their digital presence, engage with social media and gain visibility for their research. It recommends good practice, introduces tools and services and offers examples, as well as linking to other useful guides for further information. There are other Piirus Bonus guides on the page I’ve linked to as well: Piirus is developing a series, and the other two published guides relate to Co-authorship.

Piirus are one of my clients so I must declare my interest, but hopefully that will also inspire your confidence in the health check and other guides, since I’ve had a lot of input into them! My former colleague Emma Cragg has been developing this series of Piirus Bonuses, and of course she has a lot of expertise in this area. We’ve been working collaboratively with the rest of the Piirus team, of course, so the guides incorporate a lot of shared expertise.

If such a thing exists, then I wish you a peaceful lead-in to the Autumn term!

 

A super-quick way to create a blog post!

There are 2 super-quick ways to create blogposts in WordPress that I’ve tried out, although if you read my investigations below, you’ll see why I only recommend the first one!

1) the “Re-blog” option.
Found something interesting on another WordPress blog? You could tweet about it, or you could actually re-blog it to your own blog. Here is an example of my use of the re-blogging feature, which I like but use sparingly. After all, this is my blog: it’s for my work! For me personally, re-blogging also feels a bit like cheating but I’m growing used to it. There is actually something very social about re-blogging and I wouldn’t mind at all if others re-blogged my posts. So on reflection, its OK from time to time and for particularly well written stuff!

2) the WordPress bookmarklet
This post actually began when I pressed on the “blogpost” bookmarklet, to generate a blog post from a webpage. It generated a title for me:

Researchers argue for standard format to cite lab resources : Nature News & Comment

And then in the content it simply had:

via Researchers argue for standard format to cite lab resources : Nature News & Comment.

Hmm, not so pretty or so useful to readers. This is not really super-quick because it requires me to add more content. I suppose it’s useful as a way for me to create a quick draft post that I can come back to, if I want to blog about a particular webpage.

Thanking for re-tweets: efficient, friendly & worth a try

Twitter is really social media and not just a broadcast & info consumption channel. Sometimes though, it’s hard to find time to invest in being more social. Saying thanks for a re-tweet is something I’ve already blogged about, but I’ve never felt that I’ve got entirely the right approach. What happens when I’m on holiday, or ill, or just too occupied with other things?

Recently I saw a thank you to me, and I noticed that it was from a service that auto-tweets, but I still thought it sounded nice so I investigated. In general, I don’t value auto-tweets, and I don’t want to automatically, meaninglessly thank folks for everything, but I really like what Sumall do. Here is an example of a tweet that they sent out on my behalf:

My best RTs this week came from: @aleebrahim @SciPubLab @ilk21 #thankSAll Who were yours? http://sumall.com/thankyou 

This was favourited and re-tweeted by one of the recipients, so I’m not alone in liking the way these tweets are written!

Be sure to investigate the settings if you use Sumall. You might want to unsubscribe from the daily email reports if you’re not a social media pro. You can also edit your Twitter preferences and tell it not to bother bragging about your Twitter performance every week/month. And you can perhaps use it to investigate some stats so that you know which are your high-hitting tweets, so that you can strategically brag to your own managers!