If you’re thinking of creating your own social media strategy (or updating an existing one), then you could do worse than read through these 80 “rules”. It seems aimed at companies using social media for financial gain, and some of the advice seems suitable to those building social media tools. A lot of it is focussed on the role of the audience or tool users, and much of it is just good advice for us all. Here are excerpts from a few of my favourites:
- No. 9. “Go wherever your audience is”: So, choose Twitter or Facebook, or Google+, according to the people who you want to reach.
- No. 12. “Update your page or delete it”: Easier said than done, but definitely good advice!
- No. 23. “Just because you can measure everything doesn’t mean that you should”. They also develop the point to say that “likes and mentions look good on a report, but will not keep you in a job”. They suggest that ROI (Return on Investment), or NPS (Net Promoter Score) will, but perhaps your own job will depend on other criteria!
- No. 24 Social media is not cheap or easy. (It later explains in rule 74 that Gangnam Style was a carefully planned success, rather than a viral success!)
- No. 42 “If fans start publishing and sharing your content without permission, offer to help”
Finally, lots of these rules seem to say that it’s all about speed, not perfection, and that you should have a higher purpose. To paraphrase: get stuff out there, and make sure it’s going to make lives easier, happier, or more rewarding!