I came across a great blog post by Kevan Lee on Buffer that outlines all the kinds of activities you could be doing on social media, and provides different types of plan for how to use 30 minutes, on social media. (There’s quite a bit of good advice over on Buffer, if you’ve got time to read around.)
This particular post helped me to reflect on my social media mini-strategy that I wrote about in May last year, along with the work I’m now doing for Piirus, managing their blog. I recognised that what I do personally with social media, is rather different to what I do for Piirus. The kinds of activities that I focus on for myself, from the list in the Buffer blog post are: Curating, Crafting and Experimenting. I keep wishing that I was more social but I can’t do everything! I focus on my online profile, and on learning.
However, when I’m working for Piirus, the way I’d spend that 30 minutes is to follow this recipe from Kevan’s blog post:
How to spend the 30 minutes:
- 5 minutes rescheduling popular content
- 15 minutes queueing content from your go-to sources
- 10 minutes responding to mentions on social media
This is pretty much a daily activity for me, on behalf of Piirus, although some days I take less than 30 minutes. Other days, I spend more time, and take a look at some analytics (so that I know what is popular content) or I look for events and ways to engage.
Which “recipe” for 30 minutes might you use, and which activities do you invest most time on in Social media? Reflecting on this blog post might help you to identify the strategy you are already following, or the one which you might wish to follow.