The Launch of Twitter’s Analytics Service and Thoughts on Free Alternatives

As ever, Brian Kelly is on the ball when it comes to measuring social media reach. Thanks @Briankelly!

UK Web Focus (Brian Kelly)

The Launch of Twitter’s Analytics Service

It was via a tweet I received last week when I first heard the news about the public launch of Twitter’s analytics service:

Today, opened its analytics platform to the public TLDR: Images get more engagement

This tweet was of particular interest as it not only provided news of the new service and a link to a post in which the service was reviewed but also a brief summary of findings from the analysis of the posters’ use of Twitter with suggestions for best practice: “Images get more engagement“. The longer version explained how:

Finally, what Twitter Media and News staff had already told people who are listening is backed up by what they’re showing me: including pictures, maps and graphics in your tweets will raises your “engagement” numbers, at least as measured by people resharing tweets, favoriting them, @mentioning or @replying…

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