CrossMark: tracking changes to scholarly publications

I’ve never re-blogged before, but I really like the Swansea Uni Library Research News blog, and this is important news. So here goes, I’m trying out re-blogging!

RESEARCH NEWS from Swansea University Library

What happens when scholarly research published in journals, books, proceedings or other documents changes? Corrections, updates, errata, and even retractions and withdrawals are sometimes necessary. How can you find out about these changes?

CrossMarkLogo

Look for the CrossMark logo appearing in ejournals (online HTML or downloaded PDF).

Just click on the CrossMark logo and a status box will tell you if the document is current or if updates are available.

The CrossMark service comes from CrossRef, the association of scholarly publishers which already asssigns DOI to documents.

Further information: www.crossref.org/crossmark/ – including a short video (3m 35s)

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Captain of my ship: a social media (mini-)strategy

ahoy2

I’ve been reflecting that it would be useful to make it clear to myself what I’m doing with social media and why, and how I intend to measure if I’m successful or not (and thus alter my actions appropriately). Here goes!

What I want to achieve (aims)

  1. to have a professional-looking profile online, which gives information on my professional experience, expertise and interests, but also demonstrates and illustrates it.
  2. to use social media to bring me information that I will value: it is a filter, saving me time not swallowing it!
  3. to create and maintain connections with professionals and experts in my field (and keep in touch with former colleagues).
  4. to record my discoveries for my own future use.
  5. to explore the tools available to me, to understand what they offer and to select what is most useful to me and those I work with.
  6. to share what I think and what I’ve found out with other librarians and researchers, who might find it valuable.
  7. to organise my thoughts through the process of writing and to apply a little pressure on myself to do things properly, because someone might be reading!
  8. to enjoy exploring and reporting.

It’s a long list. Too long for a mini strategy! What are my priorities? Do all these points belong in this strategy? I think that the focus really is on aims no.s 1 and 2, along with a large dose of no. 3. Some more thoughts:

  • With regard to no. 3: there are other ways to do this than social media so maybe what I really need is an overall communications strategy, where social media features.
  • For no. 4: I use Evernote and bookmarking tools to achieve this, too, so this means I need an information organisation plan. I can be communicative with either of these other tools (and often tweet bookmarks), but I’m clear that “social” is not my primary goal when using them.
  • No. 5  really comes under “professional development planning“. Note that having too many profiles and investigating too many tools can interfere with my aim no. 1
  • No. 6 seems to be linked to no. 3, and thus a part of communications.
  • No. 7 is awkward to admit (that I need the attention or I won’t work properly!) and difficult to monitor. Plus, I don’t want to pile more pressure on myself than necessary. Still, I’m being honest and realistic.

More specifically (objectives), I intend to:

  • Keep my LinkedIn profile up to date as a kind of “shop window” to my work and my online presence. Therefore, review it once a month. Keep it linked to my blog and Twitter. (Aim 1)
  • Blog at least once a week. Possibly, consider which day/time of day is most effective time for blog posts to go live. (Aim 1)
  • Tweet at least once a week (fed from my blog) and look at Hootsuite at least once a day (Aim 2). It would probably be a good idea to tweet once a day, too, although no need for strict rules! Reply to those who direct tweet at me, or thank them in some other way.
  • Maintain biographical information and profiles on LinkedIn, WordPress and Twitter (Aim 1). Promote LinkedIn wherever possible, eg in my e-mail signature (Aim 3). (NB one problem with LinkedIn, I noticed when I moved country: the URL for my profile changed. Is there a better link to use, that would not change with time?)
  • Connect with people I’ve worked with on LinkedIn. Endorse skills and ask for and give recommendations on LinkedIn, as appropriate (Aim 3) . (There are lots of ways to improve my presence on LinkedIn. I’ve just learnt that you can “like” a work anniversary, since LinkedIn tells everyone that I’m now celebrating mine. Nice, like waiving to people across the street, so I’ll consider doing that, too!)
  • Investigate other features of LinkedIn and other profile sites and tools from time to time, as possible (all Aims). Where possible, get all other profiles to point to LinkedIn (Aim 1).

I probably ought to work on those vague “as possible” and “as appropriate” statements: I’m really just describing what I do, here, and I do it because it feels about right! But this is not a formal strategy and I trust my instinct. Points in italics are action points for me: I’m glad I articulated my intentions here, thus partly achieving goal number 7! Though the real measure of success will be once I’ve done those action points, and the most important action point is coming up…

What I am prepared to invest?

When I add up time from my objectives, I’m looking at: 5 minutes each day to look at Twitter on Hootsuite (max), plus an hour a week to blog (minimum), plus 15 minutes a week (or an hour a month, minimum) for activity on LinkedIn. This is the time scheduled into my calendar, but I also need to take time to monitor/measure my activity, see below. This investment needs to be considered in terms of communications strategy and indeed an overall strategy for my work.

My blog is undoubtedly my biggest investment of time. Sometimes I have no time to blog and I use drafts that I’ve prepared in previous weeks. Sometimes, I spend a lot of  time researching and writing blog posts: this is OK if time allows, I tell myself! And also, if I’m enjoying it and it’s in my evenings/weekends, then it’s OK, I tell myself…

But time is precious and I don’t actually know how much time I spend when I get carried away with an idea to blog about! My time-saving resolutions are:

  • I should write blog posts based on paid work I’m doing already, where possible
  • I ought to monitor the time I spend more closely. I think that this my highest priority action point from these thoughts, because it allows me to follow my instinct on those “as possible” and “as appropriate” objectives, and my concept of “as time allows” can be better defined.  

How I will measure my success?

These measures will enable me to alter my objectives appropriately, in order to achieve my aims.

  • Twitter: look out for a lack of  clicks on links that I’ve shared (visit Hootsuite analytics for this, once every couple of months), or any sudden downward trend on the no. of followers (visit Twitter’s graph as well). (I could also look out for a sudden sink in my Klout or Kred score, but I’m not so interested in this at the moment: see my earlier blog post on Klout & co.
  • Blog: make sure that it doesn’t swallow too much time, look out for a steady number of visitors and at the least that the trend of visits/subscribers/comments does not decrease! I intend to think more about how to evaluate my blogging activity.
  • LinkedIn: For me, for now, the best way to evaluate it is to question “Do I look good in this?”!

So, my mini-strategy articulates a few things that I do or intend to do with social media and my online presence, and it focuses me on looking at how I monitor my time more closely.

About Klout and how to measure social media ‘me’, especially on Twitter

What is the best way to measure your social media impact? The answer depends on which social media you’re using and what impact you’re aiming for, so finding the answer involves knowing what measures are available. If you don’t want to read my whole investigation below, the executive summary is that (for the moment) I’m really only interested in measures of clicks on links that I’ve tweeted. But that’s highly personal to me and to find out why and what else I found, read on…

Klout seems worth investigation (again: I blogged about Klout and one or two other tools once before), and I’m writing here about the free version, as indeed with other tools I mention. There are many such tools, and I must refer again to the excellent blog post on this topic by Imperial College Library.

Klout measures and provides an interface to various social media sites, including:

  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • WordPress & Blogger
  • Instagram
  • Foursquare

Initially, I only linked it to my Twitter account. I got e-mail reports each week, comparing the last week with the week before. I just linked it to my LinkedIn account as well and apparently it reports on that monthly. And I have now added WordPress, too.

Klout and Twitter

I’m not sure what they’re measuring but I noticed that my score went down in a week where I tweeted once and there were no re-tweets or interactions with me on Twitter, compared with the previous week. That previous week was across Easter and I had not tweeted at all, neither had anyone interacted with me in any way on Twitter. My first thought was to compare the Klout score to the childish notion of counting Christmas cards received in comparison to how many one sent!  On reflection though, social is what Twitter is all about, so Klout is measuring what Twitter does and “giving in order to get” is not a bad idea, if you’re funded in order to reach a large group of people.

Perhaps it’s worth mentioning here that Klout has a “perks” system through which you can earn privileges, but that’s also not my goal. Klout can measure more than just my Twitter activity so I will keep an eye on it now that I’ve linked two more profiles to it.

Like Hootsuite, Klout can create content for sharing across the networks that you’ve linked up with it, and schedule content to go out when you like. It also brings content to you that it thinks you might like to see. Perhaps this is an area that I should explore more, but I’m most interested in how it measures me, for now.

Apart from the weekly e-mails of my score, there is a section called “Measure” on Klout itself, and that gives a 90 day history. You can see a little blue line wiggling up and down across a graph, based on your overall score. This reminds me of Google Analytics, and it is useful in the same way. If interactions of the kind that Klout measures are what you intend to achieve,  and you know what activity led to a peak, it tells you something about the effectiveness of that activity.

A “Recent Activity” report tells me what I’ve tweeted and gives me dots according to how much each tweet has affected my score. All bar one of my tweets scored one dot (from a maximum of five), and now I can start trying to second-guess why one tweet scored two dots: I have an idea that it’s based on numbers of re-tweets and the score of the people who re-tweeted. (Also see below: I learn more about this tweet from Twitter and Hootsuite!)

In short, I’ve not seen something that’s right for me yet, on Klout, but there is a lot more for me to explore there.

Since I’ve really only looked at Klout for measuring Twitter, I ought to compare it with other tools that also measure me on Twitter. I don’t have time to look at them all, but  some other tools of interest are:

  • PeerIndex : seems a bit like Klout, at first glance, although the name sounds more serious, somehow.
  • Kred : see below
  • T-index : borrows the h-index method for measuring tweets & retweets!
  • Socialmention.com : I searched for my Twitter handle and got a score report straight away. Probably worth further investigation: I’m pleased with my 65% passion score. That’s a solid 2:1! But what does it really mean?
  • Twitter itself : see below
  • Twittercounter : see below
  • Hootsuite : see below

Other tools for measuring Twitter: Kred

Kred can be linked to both your Twitter and Facebook accounts, although I’ve only used it with Twitter. The first thing I noticed was a very busy dashboard measuring/reporting on all sorts of aspects. There is a global score, but you can also view your scores for within particular subject communities.

Kred explains that it gives two scores: influence (out of 1000) and outreach (out of 10). Influence is, according to Kred, “the ability to inspire action”. It is based on re-tweets, replies, mentions and follows. Outreach is based on your own re-tweeting, replying and sociability. Both scores can be affected by using +kred and thanking others for their influence. I do like the transparency about how scores are created. I didn’t find a community specific enough to my own interests which I thought was a shame.

Two days later, and I got an e-mail from Kred declaring me to be a “social media superstar” (and you’re not trying to flatter me into something?) and asking me to claim a .ceo domain. I did this, out of curiosity. It then picked up on my Twitter bio but in order to make its profile more than a slave to my Twitter profile, I would have to pay: of course!  I also found that I couldn’t  log in to Kred again, to check things for this blog post: possibly something to do with cookies. Two days later than that again, I also could not login, although it appeared to be a different problem. Oh dear!

Scott Levy compares Klout and Kred on Forbes.com and says that they are useful “to explore what someone does via social media, their interests, and even outreach”. Those writing about these sites (I googled “Klout vs Kred”) use phrases like “social influence”, “social authority” and “social credit”. They give advice that you should build a good network, have a strategy for sharing your content and leverage others’ influence to your advantage. That advice seems to me to be relevant to anyone wanting to build a good reputation, whether by social media or via traditional academic publishing & conference routes. The thing is, if you’re using social media then your score from any of these tools will reflect your reputation amongst those who also use social media.

I suppose that if I was going to be serious about social media and wanted to take such advice, then I’d want to use Kred to find people who are influential in the communities that I wanted to reach, and I’d look at the keywords for people who I was interested in following or adding to a list on Twitter, rather than just their timeline of recent tweets, which is what I do at the moment. But of course I’d only be able to do that for those who are on Kred, and maybe Socialmention.com (see above) would be better for reviewing others, since you can search for anyone’s Twitter handle there.

Other tools for measuring Twitter: Twitter itself

On Twitter, there is a Notifications link, and here you can see all the mentions you get, and when you’re added to a list, followed or a tweet is favourited, etc.  I monitor this but not particularly closely. I’m vaguely interested in how many/which of my tweets have been favourited. I don’t do this often myself, but perhaps I should, in order to understand faves better.

Under “Settings” on Twitter, there is a link to “Twitter Ads” and this has rich reports even if you haven’t paid for premium stuff. The tab here called “Analytics”  shows me my “Tweet Activity” and has a time line showing “follows”, “mentions” and “unfollows”. It also lists recent tweets and tells me various things about each one:

  1. the number of clicks on bit.ly links in my tweets (all to my blog, since I use Hootsuite’s tool normally, see below)
  2. which tweets have more than “normal reach”: the tweet that Klout gave 2 dots to, has 22 times normal reach
  3. faves, ie number of times a tweet has been favourited
  4. retweets (number of times)
  5. replies (number of times)

I can select to look at all tweets (default) or the “good” tweets (top third for me: oh look, a tweet with 43 times normal influence!) or the “best” tweets (top 15% for me).  Now I notice that it was also highlighting numbers that fell within these categories, in the default view. No surprises: I already knew that the “43” scoring tweet was well re-tweeted: it had a provocative announcement and I e-mailed about it and the blog post behind it to some contacts, too. I suppose it’s re-assuring to see what I might expect.

Also under “Analytics” there is a report on followers, which tells me which countries and cities my followers come from. It tells me their interests, who else they follow, and the gender balance, as well as tracking numbers through time and showing me that wiggly blue line on a graph. Ah, the lure of the wiggly blue line! I am a fish waiting to get hooked by it!!

There’s a lot more here for me to investigate: what are Twitter Cards, and what does it do with Websites? But I’ve seen enough: time is precious and I really don’t want to get hooked!

Other tools for measuring Twitter: Twittercounter

I registered for Twittercounter ages ago (September 2013, apparently), so at last there are some stats for me to look at. It allows me to compare myself with others on Twittercounter, but that’s not for me. It seems to focus a lot on number of followers. I am apparently ranked number #25,481,506 on Twitter, Worldwide. You can look at the top 100 and what they’re doing, so that could be good if you want to learn tips.

What I found most interesting, was that it picked up on hashtags on tweets where I am mentioned: in my case this was altmetrics, publishing and peerreview, but these are also the hashtags that Twittercounter tells me I tweet about, so it looks like people are tweeting about me when they re-tweet my tweets! I’m also not the world’s best at remembering to use hashtags, but this feature seems to me to have potential.

Other tools for measuring Twitter: Hootsuite

I use Hootsuite because I set up a nice tab page there ages ago, and it does everything I want to do with Twitter. (Tweetdeck does the same sort of stuff.) Hootsuite also sends me e-mails that I ignore (perhaps there are settings I should investigate?!) and has an “Analytics” section and a report on my profile. It is not as nice and clean looking as Klout’s report. But is it more valuable?

It tells me my number of followers and the number I’m following, and the number of lists in which I feature. It gives me three measures:

1) A graph that tracks the number of followers

2)A “keyword over time” graph. What’s that? A flat line, for me!

3) A list of my most popular links, with the tweets containing them. (seems to be based on the tweets I’ve made from within Hootsuite where I used their URL shortening tool so it can track if people have clicked on them.)

The report covers the last two weeks but I can alter the time period. I looked at the entire last year and my most popular link got 8 clicks. It is also the tweet that accrued two dots from Klout. Can Klout track this too? Or is there some kind of cause and effect, that what Klout is interested in has resulted in the number of clicks? Intriguing!

In conclusion

I am interested if people who follow me click on my links. This tells me that I’m contributing something of interest to others, since they seem to want to find out more. If no-one clicks on anything, then I’m either not saying interesting stuff, or I’m not in the right community, but either way I’m probably wasting my time. Not that I invest much time in Twitter, so overall, I’m happy that the level of interest matches my level of activity.

I invest a lot more time in WordPress than I do in Twitter, so really that’s what I ought to be measuring and monitoring, rather Twitter, although it turns out to be useful that my blog links are tweeted via a different URL shortening service, since I can see when Twitter brings readers to my blog, which is one of my goals when tweeting. Although I’m sure that there are other ways to do this.

Since I am on Twitter, it does me no harm to consider what I’m doing there and how I want to measure it or indeed whether I want to do more with it, and this investigation of the tools available for monitoring and measuring my activity there has caused just such reflections.

Who uses a Digital Library?

 

knitting on the needles
A work in progress

I always knew that OA and digitisation were “good things”, but today I’m excited about mining them for myself! My biggest hobby just now is knitting, and I just realised that vintage knitting patterns are being added to digital libraries out there. Like this one from the National Library of Australia’s TROVE collection.

(An aside: I realised this because there’s a fabulous social website for knitters called Ravelry where I can find patterns, yarn suggestions and often details of other knitters’ projects using those patterns, not to mention all the groups and other features, and I stumbled across details of this pattern on Ravelry, over my morning tea!)

Here is a list of digital library users from the recently launched (31 March 2014) German Digital Library (DDB): “Scientists, armchair historians, genealogy researchers, journalists, students, school pupils, teachers – the DDB is aimed at all interested parties.”

Perhaps they can also add “knitters and hobbyists” amongst those interested parties. I had a quick search there for “stricken” which means “to knit” in German, and came up with 153 results including a book on the rules of knitting which has patterns in it too. There are no photos of finished objects, but then it was published in 1846! It’s also not quite so useable as the Australian Women’s Weekly example because there is no nice, typed version of the text, only the image files which I found not that easy to read. But if I had a serious interest in historic knitting patterns, these collections would indeed be a treasure trove.

Many of those 153 results were images, of people knitting or of knitting equipment. I was curious to see how the knitters of yore held their work and whether their yarn was in their left hand (continental style) or right hand (British style), but either the paintings were not detailed enough or the resolution of the images was not good enough, so if I was studying such a thing, then the digital library would alert me to places that I would maybe want to visit in person: a story that must be familiar to libraries with digitised collections.

The marvellous thing about a digital library is how easily accessible and searchable it is, and that opens it up to use from all sorts of different users, some of whom the librarians would perhaps never have thought of!